Do you believe jewellery is a powerful form of self-expression?

Me too! Jewellery was always symbolic for me. It represents my Dreams, Aspirations & Inspirations.

Sabrina Melendez, Custom Jewellery Designer Headshot

Me, Sabrina

Hi, I'm Sabrina and I design jewels meant to inspire you! I design for citizens of the universe, any gender, age, size, colour etc.. You must love fearless designs that command a room. You are someone who loves one-of-a-kind pieces and uses jewellery as a form of self-expression. Each of my creations is unique. No two pieces will look exactly the same. They are Unique as You!

Here's a little about me: I am half Swiss and half Peruvian. I had already lived in 8 different countries before my 14th birthday. I am a Brazilian Jiu-Jitsu blackbelt and competed internationally. I am a mother of 3 (two kids and 1 dog). That's me in a nut-shell :)

My jewellery journey began at NYU. I took a jewellery-making class and hated it! I felt overwhelmed and frustrated because I couldn't figure out how to get the materials to work in my favour. Adversity sparked my curiosity; and so it was, I flew to Geneva to learn jewellery-making from the best. I am a classically trained high jeweller from Geneva living & working from my studio in Toronto. I specialize in Design, CAD, jewellery fabrication & stone setting. I have been honing my craft for 16 years now.

When working with me, you can rest assured that your pieces are made with exceptional quality & craftsmanship. I love collaborating with clients on custom projects where I listen and help bring your vision to life.

Front Facing image of custom designed Ring with hear-shaped, fancy cut garnet and random pave set sapphires around. The top of the ring is an angular heart shape. Stones are mostly red in colour.

My Mission

My mission is to create jewellery that inspires and It all starts in my workshop! I take care to infuse: love & mindfulness. A little magic goes a long way and I try very hard to pass this along in the essence of my jewellery.

I care tremendously about the future and I think sustainability is paramount. At Janine Jewels my mantra is to relish the journey. 

Don’t get me wrong, we all love the end result, and I am proud of what I make, but what sets my jewellery apart is that I truly care about the process. 

I invite and thrive on new challenges. This explains why I focus on one-of-a-kind pieces and on custom designs. Each piece is completely new and there is no rule book to follow. Each product is engineered with precision and thoughtfulness.

Consequently, my passion to be involved in every part of the process stems from a deep-seated belief that sustainability is essential. It permeates all of our relationships and all that we do. From the people I work with to the products and chemicals I use, to the time and effort I put into each of my pieces. Sustainability is the core focus during each of those phases.

My brand exists to create jewellery that INSPIRES.

About Janine

Established in 2011 when I arrived in Toronto. The name of my company stems from a personal story of family, overcoming hardship, and the love that ties us together. 

Janine was my grandmother, a woman of great beauty and elegance. She inspired generations of family members to stick together and always support one another. 

Her story is about LOVE and it ultimately led me right here.

I would LOVE to work with you

Don't take my word for it


Working with Sabrina has been a dream! She is knowledgeable, attentive, patient, and expertly skilled.

Sabrina walked myself and my now fiancé through every aspect of our engagement ring design - answered all of our questions, provided explicit explanation and detail(s), and respectfully honoured our concept, vision, and wishes.

M. Hunte

Toronto, Canada


Sabrina was fast and courteous with detailed responses to all questions. She was upfront with prices and came in under expected budget after completing the work. Her work was excellent. The ring came back better than I expected it could have. Sabrinas' experience shows through in her craftsmanship and although I can’t find a suitable synonym for “attention to detail”, I’ll have to stick with that line as it really rings true (pun not intended). Excellent job, I will use her skills again.

Grant Richardson

Toronto, Canada


I’m so in love with my new rings! Sabrina is a true ‘gem” to work with and I’m so impressed by her craftsmanship. My wedding and engagement rings needed a total made over and new “spark”. I had old jewellery that I wanted to be recycled and added to the rings. Sabrina transformed my rings to suit my personality and workstyle. I couldn’t be happier and the rings are absolutely perfect. Sabrina is a very talented, friendly, and honest individual who shows passion for her work. Sabrina kept me involved in every step of the process and it was interesting to learn and see all the stages to make my rings. I appreciated being educated. Thank you Sabrina. I would highly recommend going to see Sabrina for all your jewelry needs. She will take care of you.

Lisa Turco

Toronto, Canada


One of the best goldsmiths I have ever known. Sabrina joins supremely skilled craftsmanship with exquisite taste in the choice of the materials and a creative and stunning design. If you want to make a statement of taste, elegance and luxury, this is definitely your destination.

Federico Carminati

Geneva, Switzerland


Sabrina is a wonderful artisan, she listens, guides and executes the process. In my case, she created beautiful wearable earrings using the gems from a family heirloom.

Christina Lee

Toronto, Canada

Contact us


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Other ways to get a hold of me

You may also email me:

or call: (416) 459-2515

Our retail store

1338 Queen Street West,
Toronto, ON M6K 1L4

Mon - Fri, 8:30am - 10:30pm
Saturday, 8:30am - 10:30pm
Sunday, 8:30am - 10:30pm

Our retail store

1338 Queen Street West, Toronto, ON M6K 1L4

Mon - Fri, 8:30am - 10:30pm
Saturday, 8:30am - 10:30pm
Sunday, 8:30am - 10:30pm

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